These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that . Introduction to E-Commerce. Front Cover. Jeffrey F. Rayport, Bernard J. Jaworski. McGraw-Hill Education, – pages.
|Published (Last):||2 December 2005|
|PDF File Size:||18.17 Mb|
|ePub File Size:||12.58 Mb|
|Price:||Free* [*Free Regsitration Required]|
Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf.
Amazon Drive Cloud storage from Amazon. View or edit your browsing history.
Commsrce, I understand that most business majors may already know all this stuff, but you also know all the terminology and concepts in depth that I do not, which cokmerce this an easier read for you.
Get to Know Us. Digital Darwinism Tom Goodwin. The Bitcoin Standard Saifedean Ammous. Ariane Decano rated it it was ok Jul 17, Life After Google George Gilder. Venkat rated it it was amazing Mar 16, Public Policy and Structure; 16 Public Policy: Digital Gold Nathaniel Popper.
John rated it liked it Jan 25, Jaworski Snippet view – Pradip Rimal rated it really liked it Mar 03, The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book.
This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy.
I am currently a junior in college, so it is not that I don’t understand anything at all, it is just that some of jegfrey terminology was at a loss on me, because I do not possess the basic fundamentals of business.
Write a customer review. RayportJaworski No preview available – Related Video Shorts 0 Upload your video. Open Preview See a Problem?
E-Commerce by Jeffrey F. Rayport
Vane Escobar rated it it was amazing Nov 23, To view it, click here. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy.
The price of the book looked extremely low and I was skeptical at first, but everything turned out great! Meffrey Master Switch Tim Wu.
Introduction to E-Commerce
Jaworski No preview available – Return to Book Page. However, it did put some things into perspective and really made me think about how I could fit into the online world, how I’ve already fit into the online world, and gave me guidance on how I am going to approach my rrayport endeavors in the online world.
Besides, the repetitiveness was looking at the same concept from different angles which puts each concept into a different light. Widget Wonders show more.
Much like there is a “Principles of Marketing” that is intended to be the rqyport course in marketing, The text covers the entire landscape of e-commerce. Goodreads helps you keep track of books you want to read.
Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
Introduction to E-commerce – Jeffrey F. Rayport, Bernard J. Jaworski – Google Books
Paola rated it it was amazing Mar 13, Edgar Jossue rated it liked it Aug 29, Biboy Guray rated it really liked it Dec 11, Book ratings by Goodreads. Henryestrada rated it liked it Jun 30, Showing of 6 reviews. Brand Media Strategy A. What this book did do for me was open up the world of conducting business online, teach me how to make money online and the concept of marketing my business to be successful.
I ordered this book for a class, as it was required for my MBA. Top Reviews Most recent Top Reviews.